If you want more patients, you need a conversion optimised website design.
Your marketing must attract more of your ideal prospects and less of the people that aren’t a good fit for your business.
Our conversion process identifies improvements that turn more leads into patients.
When people search for you online, what do they see? We can clean up your online reputation.
The dental marketing of many dental practices is preventing them from growing their patient numbers or selling higher priced dental services. In fact, without knowing it, most dentists are defaulting to “me too” marketing. Me too marketing is common in businesses such as dentists, where the products or services are commoditised, or perceived to be the same or similar by the market.
With me too marketing you end up talking more about your “services,” and less about the aspects that make you different. So it becomes difficult for patients to know which dentist to choose in your catchment area because it's not clear what separates one dentist from all the others.
So even if you currently have decent market share, if you are using me too marketing, other companies can quickly take that market share away from you. Your lack of differentiation means both you and your competitors are perceived the same. As a result, you’ll be forced into competing on price in order to remain competitive. Which places you in a vulnerable position because, at any time, another ‘me too’ company can come along and offer even lower prices than yours.
Me too marketing also attracts more of the patients who are focused on finding “cheap” over quality. This type of patient won’t appreciate the quality of you work, nor the additional value you bring to the dentist chair. This is why your marketing is so important and can be such an important asset—it literally shines a spotlight on your business so that you stand out from all the other dentists, and attract the right type of people—the best patients.
At Dental Metrics we create better marketing. Our conversion-focused strategies are designed to literally force your prospects to stop, take notice, and take action... There's no other marketing agency for dentists that is offering marketing strategies that can increase your online revenue and boost your bottom line.