My name is Jeran, and I’m the Dental Marketing Specialist and owner of Dental Metrics.
For over 13 years, my career in business has taught me just how important the art of marketing online is.
This is the back story of how I came to being a Dental Marketing consultant…
It was 2005 when I started a business selling financial market software in the competitive financial markets in London.
Online marketing was in its early stages back then, but the story of how it helped transform my business was quite an emphatic one.
And had you told me at that point in time, that in 14 years, I’d be managing marketing campaigns dedicated entirely for dentists, I might have raised an eyebrow. But some of the marketing strategies we use today, the subsequent client success stories and the
reasons I chose this business were borne from my first experiences in online marketing.
Naturally, the ‘online marketing’ industry has matured, but its potential to escalate the fortunes of a business is just as powerful today (if not more so), as it was for me back in those earlier days.
And while I think discussing the latest tactics of my beloved soccer team – Arsenal is an enjoyable topic of conversation, it’s the tactics of a dental marketing nature that I really want to talk about.
It was 2005 when I started a business selling financial market software in the competitive financial markets in London.
Online marketing was in its early stages back then, but the story of how it helped transform my business was quite an emphatic one.
And had you told me at that point in time, that in 14 years, I’d be managing marketing campaigns dedicated entirely for dentists, I might have raised an eyebrow.
But some of the marketing strategies we use today, the subsequent client success stories and the reasons I chose this business were borne from my first experiences in online marketing.
Naturally, the ‘online marketing’ industry has matured, but its potential to escalate the fortunes of a business is just as powerful today (if not more so), as it was for me back in those earlier days.
And while I think discussing the latest tactics of my beloved soccer team – Arsenal is an enjoyable topic of conversation, it’s the tactics of a dental marketing nature that I really want to talk about.
You see, what I learned back then is key to how we grow clients profits here at Dental Metrics.
It’s also the thing that I see missing in dental marketing today.
You see, what I learned back then is key to how we grow clients profits here at Dental Metrics.
It’s also the thing that I see missing in dental marketing today.
Like most business owners, I had some challenges in the early days of my stock market software business… new customers were hard to come by. The phone was ringing–but not enough– and so my time was often spent wondering why.
In my mind the idea of “selling” my product felt uncomfortable. I had a purist approach to business… I believed in the quality of my product and thought that if I advertised, then people would come to my website and buy.
But as I discovered, my struggle to get more customers wasn’t due to a lack of website visitors. The reason I wasn’t getting more customers was that I didn’t understand the difference between marketing and selling.
to make selling superfluous.
(Management Consultant)
to make selling superfluous.
(Management Consultant)
When I first read this quote, the realisation hit me; the role of marketing was to remove my need to “sell”, by educating prospects in such a way that my product sold itself.
In other words, by using education-based marketing to intensify the desire for my product, prospects would consider my solution over the competition.
And so I embarked on a journey of education, travelling far and wide to study
and learn from some of the most respected marketing experts in the world. Particularly in ‘direct response marketing’ – a specific category of marketing that measures the speed and effectiveness to elicit a response from prospects.
In contrast to “branding” – which can take months (or longer) to deliver any measurable results, and is often a considerably more expensive way to market. I gained the tool kit to turn my business around.
Not only did the phone start ringing more, but when it did, people were ready to buy, often without needing any convincing. All because my marketing was doing the selling for me.
The sales came in fast. From September 2005, and for 3 consecutive years, we exceeded every single monthly sales target, while launching two additional products. All of this happened when I finally understood the role of marketing was to make selling superfluous.
In 2012 I started a digital marketing agency in Sydney. I had noticed how marketing agencies were often focusing on strategies for getting more ‘traffic’ to the website, but not on how to turn those visitors into ‘sales’.
And in that observation, I saw I could offer something different, having previously spent so much of my time sharpening my skill set in this exact area of online marketing.
I had a proven formula, and so I focused on Conversion Optimisation. A particular form of marketing that specialises in turning higher numbers of prospects into leads and sales.
Having worked with many dental practices, I noticed they were making the same marketing mistakes that I had made in my first business. Their marketing was not selling their services effectively. And almost all dentist marketing looked and sounded the same. As I came to understand why dental marketing campaigns were underperforming, I gained a deeper insight into how to fine-tune my marketing strategies for the dental market.
In 2012 I had the honour of starting my own marketing agency in Sydney. I had noticed how most marketing agencies were focusing on getting more ‘traffic’ to the website, but not on how to turn those visitors into ‘sales’.
And in that observation, I saw I could offer something different, having previously spent so much of my time sharpening my skill set in this exact area of online marketing.
I had a proven formula, and so I focused on Conversion Optimisation. A particular form of marketing that specialises in turning higher numbers of prospects into leads and sales.
Having worked with many dental practices, I noticed they were making the same marketing mistakes that I had made in my first business. Their marketing was not selling their services effectively. And almost all dentist marketing looked and sounded the same. As I came to understand why dental marketing campaigns were underperforming, I gained a deeper insight into how to fine-tune my marketing strategies for the dental market.
and today, Dental Metrics is the only conversion-focused digital marketing agency, dedicated entirely to the dental industry.
and today, Dental Metrics is the only conversion-focused digital marketing agency, dedicated entirely to the dental industry.
Rachel Turner
Business Manager
Bexley Dental
“Our entire experience with Jeran and The Dental Metrics team has been a very positive one. We have been in constant contact since the inception of our campaign more than 3 and ½ years ago. Jeran regularly comes up with new ideas to improve our campaign and its results. I often find myself being “too busy” to focus on the marketing because of the day to day running of the practice, but Jeran always follows up with me so that we can achieve the results.
Within the first 6 months of the campaign, in a very competitive dental implant and All on 4 market, we received over 44 leads. This increased month on month and so I was able to dedicate more of our marketing budget to the campaign. Of those initial 44 leads, 9 became patients at Bexley Dental, resulting in $166,894 in revenue which was 1290% return on investment.
With the implant marketing funnel Jeran created, it has also helped boost the performance of our other advertising. We ran one email marketing campaign that linked to our landing page. We received 12 warm enquiries for our All-On-4 treatment.
In the 4 years since partnering with Dental Metrics, we have spent $73,000 on our marketing and generated 145 implant consultations, resulting in 800% return on our spend.
Our conversion rates have significantly improved, and now, the average value of each lead that books a consultation–whether they go on to book a treatment or not– is worth $4,608. Our Search Engine Marketing campaign has exceeded our expectations, thanks to the work done by the dental marketing experts at Dental Metrics.”
Rachel Turner
Business Manager
Bexley Dental
“Our entire experience with Jeran and The Dental Metrics team has been a very positive one. We have been in constant contact since the inception of our campaign more than 3 and ½ years ago. Jeran regularly comes up with new ideas to improve our campaign and its results. I often find myself being “too busy” to focus on the marketing because of the day to day running of the practice, but Jeran always follows up with me so that we can achieve the results.
Within the first 6 months of the campaign, in a very competitive dental implant and All on 4 market, we received over 44 leads. This increased month on month and so I was able to dedicate more of our marketing budget to the campaign. Of those initial 44 leads, 9 became patients at Bexley Dental, resulting in $166,894 in revenue which was 1290% return on investment.
With the implant marketing funnel Jeran created, it has also helped boost the performance of our other advertising. We ran one email marketing campaign that linked to our landing page. We received 12 warm enquiries for our All-On-4 treatment.
In the 4 years since partnering with Dental Metrics, we have spent $73,000 on our marketing and generated 145 implant consultations, resulting in 800% return on our spend.
Our conversion rates have significantly improved, and now, the average value of each lead that books a consultation–whether they go on to book a treatment or not– is worth $4,608. Our Search Engine Marketing campaign has exceeded our expectations, thanks to the work done by the dental marketing experts at Dental Metrics.”
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