Pay Per Click (PPC) advertising is arguably the most effective marketing channel for rapidly generating leads and sales at a low cost. Compared to other marketing channels, PPC allows you to target ‘ready-to-buy’ patients that are in hunt mode for dental services in you location.

If Pay Per Click advertising is not part of your marketing strategy, not only are you missing out on more sales, but you are also at an immediate disadvantage by handing market share over to your competitors.

Getting PPC campaigns to be profitable can be hard work, particular if you don’t know the dental market. Most dental PPC campaigns are managed poorly, which means most campaigns are losing money. They lack proper campaign structure and keyword management is done poorly. Which results in wasted click budget on irrelevant or costly keywords that simply won’t yield a profitable return.

These days Google has become harder to make profitable due to the higher levels of competition. That’s why we build high-converting landing pages to increase the number of visitors into patients.

If a PPC campaign isn’t work for a dental practice you can be sure the main reason is that the costs of leads are just too expensive. When costs are too expensive, the revenue from any sales is almost entirely swallowed up by the advertising cost. This happens because the campaign is focused on clicks and traffic, rather than improving conversions. When we optimise your website for conversions, you’re squeezing every last drop of profit from your campaign, by generating more leads and sales from the same level of traffic.

The beauty of PPC advertising is its scalability… you can start small. Then as you get sales, you invest more to get more back. It’s like an on-off tap that controls the flow of traffic to your site. By improving conversion rate and reducing the cost of acquiring a patient, we not only get more people to your website, but more importantly, more of them will call you for an appointment.

Where we’re different is we focus on conversions and revenue. Our strategy is to create you a standalone, high-converting landing page to send your PPC traffic to. We design the landing page in a way that encourages visitors to take action. A high converting landing page is the biggest advantage you can have over your competition.

How we know what works and what don’t is by using data, not hunches or opinions. We use Google Analytics to filter the most important data about your campaign and give us what we need to optimise performance. More people on your website doesn’t increase profits. Optimising for more sales is the only way to achieve this.