Conversion Research
Do you need your dental website marketing to perform better but don’t know how or where to start?
Most marketing decisions are made using ‘Gut-feel’ or with ‘reactive’ decision making, but this will achieve moderate results at best.
If you want real juicy uplifts in conversions and you want to make better informed decisions about your marketing, you need data. Data that will give you answers to the following questions:
What are your prospects biggest doubts and hesitations?
Why are people visiting your website but not buying your dental services?
Where on your website is causing people to lose interest?
What’s causing the most friction?
Why are patients not choosing advanced dental treatments?
What information would people like to know, but can’t find on your site?
Which mistakes are costing you and how do you identify them?
Conversion Research
Do you need your dental website marketing to perform better but don’t know how or where to start?
Most marketing decisions are made using ‘Gut-feel’ or with ‘reactive’ decision making, but this will achieve moderate results at best.
If you want real juicy uplifts in conversions and you want to make better informed decisions about your marketing, you need data. Data that will give you answers to the following questions:
What are your prospects biggest doubts and hesitations?
Why are people visiting your website but not buying your dental services?
Where on your website is causing people to lose interest?
What’s causing the most friction?
Why are patients not choosing advanced dental treatments?
What information would people like to know, but can’t find on your site?
Which mistakes are costing you and how do you identify them?
Wasting Time On The Wrong Dental Website Marketing?
We learn about your business, we initiate all necessary data collection about your prospects, then get to work on analysing the data. After reviewing all of the analysis, we’ll compile our findings in an actionable, written report explaining our key insights about your customers and your website.
We include specific and actionable suggestions for you to make your website more profitable. You’ll get general feedback but also specific feedback about what’s missing from your website, what’s not working and what should be changed to increase conversions and sales online.
Wasting Time On The Wrong Dental Website Marketing?
We learn about your business, we initiate all necessary data collection about your prospects, then get to work on analysing the data. After reviewing all of the analysis, we’ll compile our findings in an actionable, written report explaining our key insights about your customers and your website.
We include specific and actionable suggestions for you to make your website more profitable. You’ll get general feedback but also specific feedback about what’s missing from your website, what’s not working and what should be changed to increase conversions and sales online.
Step 1: Analytics and Health Check
We check that everything is being tracked properly and that your analytics is configured correctly.
Step 2: Heuristic Analysis
We conduct an experience-based assessment of your website. We assess each page, looking for the common inhibitors of conversion. We’ll check our findings and compare them against the qualitative and quantitative data that we collect, which will either validate or disprove them.
Step 3: Technical Investigation
We’ll run a speed check on your key pages and identify any cross device or cross browser issues that might slow down or hinder the performance of the site.
Step 4: Quantitive Research
This is about analysing data that we can quantify. We look to answer the following:
How the website is performing? Number of phone calls, web form completions and other KPIs.
How are individual pages performing?
Where the site is leaking money?
What is preventing more conversions? And why? If we can understand this, we can make the changes to improve it.
What are people doing on your site? Which links are clicked on and which aren’t?
How different segments (new visitors vs returning visitors, different traffic sources (SEO, paid, Social), browsers and devices are behaving differently
Data alone doesn’t tell us what the problems are. The key is knowing how to interpret the data. It provides us with clues, which then equip us to better pinpoint the problems or delve deeper into the underlying issues. This data is found using the following tools:
A) Web Analytics Analysis
It’s absolutely essential to perform a full analysis of the digital analytics to fully know what’s going on on your website, where money is lost, what people are doing (or not doing) and which behaviours result in improved conversion rates. All of this can be found on Google analytics.
It’s absolutely essential to perform a full analysis of the digital analytics to fully know what’s going on on your website, where money is lost, what people are doing (or not doing) and which behaviours result in improved conversion rates. All of this can be found on Google analytics.
B) Mouse Tracking Data Analysis and User Session Video Recording
This is in depth analysis of your website visitors, tracking mouse cursor movements, clicks and scroll depth on each of your pages to identify what on the page gets their attention and what doesn’t. We watch hours of user-session replay videos to learn how actual visitors are interacting with your website. All of which provide useful insights.
Step 5: Qualitative Research
We want to understand how your product or service is perceived by actual users. The goal with qualitative research is to gather the voice of your customers and prospects which can be used to create marketing; including a better message, sales copy, content structure and value propositions.
Step 6: User testing
We recruit people who match your ideal customer profile, to participate in website user testing. We observe them as they interact with your website and your dental website marketing. The goal is to identify where the friction points are on your current site, and see what’s actually working.
What Next…
Once we complete the conversion research, we’ll share our findings via a written report and you will understand what is needed to improve your website’s performance.
What follows is up to you. You can take the advice and implement it yourself. Or if you need help with the execution, we can help. We can start a full dental website marketing campaign, by turning the conversion research into treatments, and run a series of marketing tests on your site. We can also use our findings to create high-converting landing pages for an advertising campaign.
Find Out What’s Preventing Your Website From Getting More Patients.
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