On average less than 5% of first time website visitors convert to a lead – give or take a little depending on the dental service.
Put another way, around 95% of visitors leave the website without taking any action!
Which also means that 95% of time and money spent on attracting patients to your website, ends up wasted if all those visitors leave the website without taking action.
This can be a real problem, because even dental websites with high volumes of daily traffic, might not generate enough sales for the practice.
If you’re not converting enough website traffic into patients, then your problem is not a lack of visitors, the real problem is a lack of conversions.
Conversion Rate Optimisation is the process of improving the way your marketing converts website traffic into leads and patients. The best dental marketing companies can double and triple your number of leads, without spending more money on website traffic.
On average less than 5% of first time website visitors convert to a lead – give or take a little depending on the dental service.
Put another way, around 95% of visitors leave the website without taking any action!
Which also means that 95% of time and money spent on attracting patients to your website, ends up wasted if all those visitors leave the website without taking action.
This can be a real problem, because even dental websites with high volumes of daily traffic, might not generate enough sales for the practice.
If you’re not converting enough website traffic into patients, then your problem is not a lack of visitors, the real problem is a lack of conversions.
Conversion Rate Optimisation is the process of improving the way your marketing converts website traffic into leads and patients.The best dental marketing companies can double and triple your number of leads, without spending more money on website traffic.
At Dental Metrics,
we are the only conversion focused marketing agency, that is entirely dedicated to the dental industry. And for this reason, we have a number of conversion optimisation services that have proven effective in the dental industry.
Conversion Research
What would you rather, a doctor to operate on you based on an opinion, or after careful examination and tests? This metaphor can help you to understand the problem with many dental websites and marketing. Opinions and gut feelings are the enemy of conversions.
If you really want to grow your business, and you’re relying on marketing to get you there, then you need to use data as much as possible to make decisions.
The conversion research package is a framework that we use to learn all we can about your practice, we set up the necessary data collection on your website, and then analyse the findings. Once we’re done analysing, we’ll summarise our findings, detailing the crucial insights about your prospect behaviour and your website.
We outline all the changes that would have the biggest impact on your marketing results.
Landing Page Optimisation
A landing page is the first page that visitors see after clicking through from an external link or advertisement. The landing page is designed with one purpose in mind, to direct visitors into taking a desired action, such as completing a consultation booking, or subscribing to your mailing list.
Most dentists send their traffic to their homepage, which normally doesn’t convert as well… it has many links and distractions, which often prevents your patients from taking action. This is one of the many reasons why you might have a poor conversion rate. And with a poor converting landing page, you get less enquiries, less patients and the majority of your marketing budget is wasted.
The best dental marketing will recognise the importance of an optimised landing page. And will build an effective optimisation strategy to establish a deeper understanding of prospect behaviour, so that the landing page consistently gets visitors to take action.
At Dental Metrics, our formula for designing landing pages uses best practice conversion optimisation protocols to create the highest performing dental landing pages in the dental market.
Dental Implant And All On 4 Marketing System
Are you trying to grow your implant or All on 4 sales?
Do you have a proven, reliable and predictable process for generating lots of new implant leads and sales? If the answer is no, then imagine a marketing system that can consistently and automatically place new dental implant and All on 4 leads into your business every month.
Our Dental Implant and All on 4 marketing system was created for dentists who want to be recognised as a leading dental implant expert in their market. It’s an end-to-end marketing system that generates a deep buying desire within your prospect. But unlike most dental marketing, this system creates buying demand by using a process that your prospects will value and appreciate. And this is why we are confident this is up there with the best dental marketing out there.
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