Grow more dental imlant sales with this ultimate marketing system for your dental implant services.
Do You Want to 5X Your Implant Revenue?
1%…. That’s the average conversion rate for turning an implant website visitor into a lead. Which means, just one person from every 100 implant visitors to your website will convert into an enquiry.
If you want more implant patients from your website, you probably have just two choices:
- Invest more money in advertising: If conversion rates are low, you need more traffic to ensure you get enough leads to make sales. Traffic can be expensive, especially in the implant market, but this is one of the ways to get more implant patients.
- Increase your conversion rate: This is the smartest and by far the most effective way. By increasing the number of site visitors that convert into implant leads, you can easily double, triple or even 5x the number of implant leads, without having to spend more on advertising.
Do You Want to 5X Your Implant Revenue?
1%…. That’s the average conversion rate for turning an implant website visitor into a lead. Which means, just one person from every 100 implant visitors to your website will convert into an enquiry.
If you want more implant patients from your website, you probably have just two choices:
- Invest more money in advertising: If conversion rates are low, you need more traffic to ensure you get enough leads to make sales. Traffic can be expensive, especially in the implant market, but this is one of the ways to get more implant patients.
- Increase your conversion rate: This is the smartest and by far the most effective way. By increasing the number of site visitors that convert into implant leads, you can easily double, triple or even 5x the number of implant leads, without having to spend more on advertising.
Consider this Scenario…
Let me introduce you to Dental Practice ‘A’.
They specialise in implant dentistry and want to attract more implant patients. They’ve invested in a Google Adwords campaign in the hope of generating more leads.
Meet Joyce… Joyce wants the All on 4 treatment due to ongoing problems with her teeth. While researching implant dentists in her area, all she could find was generic information about the treatment, but nothing that differentiated the dentists or provided Joyce with a compelling reason for choosing one of them. This made it harder to choose who to have the treatment with. Joyce decided her decision would be easier if she knew what each dentist would cost.
Side Note: Whenever we buy a product or service – when all else is equal – our decisions are often driven by price. This is no different for dental implants. After all, who would spend more on an implant treatment if the believed the quality of the treatment was no different, no matter which dentist they choose?
Consider this Scenario…
Let me introduce you to Dental Practice ‘A’.
They specialise in implant dentistry and want to attract more implant patients. They’ve invested in a Google Adwords campaign in the hope of generating more leads.
Meet Joyce… Joyce wants the All on 4 treatment due to ongoing problems with her teeth. While researching implant dentists in her area, all she could find was generic information about the treatment, but nothing that differentiated the dentists or provided Joyce with a compelling reason for choosing one of them. This made it harder to choose who to have the treatment with. Joyce decided her decision would be easier if she knew what each dentist would cost.
Side Note: Whenever we buy a product or service – when all else is equal – our decisions are often driven by price. This is no different for dental implants. After all, who would spend more on an implant treatment if the believed the quality of the treatment was no different, no matter which dentist they choose?
How Your Implant Leads Are Being Wasted
Dental Receptionist: “Good morning, this is Dental Practice ‘A’, Debbie speaking, how can I help?”
Joyce: “Good morning my name is Joyce, I’m interested in the All on 4 treatment… I’ve been on your website but can’t find information about your prices. Could you tell me how much the All on 4 costs?”
Dental Receptionist: “Unfortunately I can’t give you a price over the phone because they vary depending on your treatment. But I suggest you book a free consultation with our dentist and he will tell you what’s involved and what the costs will be.”
Joyce: “OK… but at the moment I’m only interested in the cost. I’m looking at replacing my upper teeth, can you give me an approximate idea of your costs?”
Dental Receptionist: “Sure (begrudgingly), our prices for an upper All on 4 range from $17k to $29k, depending on the type of treatment and the materials. But as I say, it’s best to book a consultation.
Joyce:” OK thank you. I will give a call back once I’ve had a think about it. Thank you for your help. Goodbye.”
How Your Implant Leads Are Being Wasted
Dental Receptionist: “Good morning, this is Dental Practice ‘A’, Debbie speaking, how can I help?”
Joyce: “Good morning my name is Joyce, I’m interested in the All on 4 treatment… I’ve been on your website but can’t find information about your prices. Could you tell me how much the All on 4 costs?”
Dental Receptionist: “Unfortunately I can’t give you a price over the phone because they vary depending on your treatment. But I suggest you book a free consultation with our dentist and he will tell you what’s involved and what the costs will be.”
Joyce: “OK… but at the moment I’m only interested in the cost. I’m looking at replacing my upper teeth, can you give me an approximate idea of your costs?”
Dental Receptionist: “Sure (begrudgingly), our prices for an upper All on 4 range from $17k to $29k, depending on the type of treatment and the materials. But as I say, it’s best to book a consultation.
Joyce:” OK thank you. I will give a call back once I’ve had a think about it. Thank you for your help. Goodbye.”
Weak Marketing Leads Poor To Quality Leads
Realise this one point; The role of your marketing is to make selling your services superfluous.
In other words, your marketing must be that compelling, by the time your prospects call, they have already decided to book a consultation with you. And you won’t need your receptionist to convince prospects over the phone.
The reason poor quality leads come from your advertising is because of a weak marketing message. A weak message won’t differentiate you from the competition. To your prospects, you look and sound just like all the other dentists. And when you don’t stand out, you’ll attract all the bargain hunters, who resort to price comparing because.
The best way to differentiate is with a marketing strategy that we refer to as the Implant Conversion Funnel.
Weak Marketing Leads Poor Quality Leads
Realise this one point; The role of your marketing is to make selling your services superfluous.
In other words, your marketing must be that compelling, by the time your prospects call, they have already decided to book a consultation with you. And you won’t need your receptionist to convince prospects over the phone.
The reason poor quality leads come from your advertising is because of a weak marketing message. A weak message won’t differentiate you from the competition. To your prospects, you look and sound just like all the other dentists. And when you don’t stand out, you’ll attract all the bargain hunters, who resort to price comparing because.
The best way to differentiate is with a marketing strategy that we refer to as the Implant Conversion Funnel.
Introducing The Implant Conversion Funnel
If you own a dental practice and you offer dental implants, whether you realise it or not, you already have some type of implant conversion funnel. Even though you probably call it something else, you might call it “marketing”, “sales”, “marketing pipeline”, “sales process”, “patient acquisition”… or any number of other terms that are all describing the same thing.
Bottom line, you have a process in place for acquiring new implant leads and patients. But the question is; how effective is that process?
Most dental businesses have some sort of funnel for generating leads and converting those leads into patients, but very few have a truly OPTIMISED system that is able to maximise the number of patients while simultaneously reducing the acquisition costs of a new implant patient.
That’s where the implant conversion funnel comes in.
Introducing The Implant Conversion Funnel
If you own a dental practice and you offer dental implants, whether you realise it or not, you already have some type of implant conversion funnel. Even though you probably call it something else, you might call it “marketing”, “sales”, “marketing pipeline”, “sales process”, “patient acquisition”… or any number of other terms that are all describing the same thing.
Bottom line, you have a process in place for acquiring new implant leads and patients. But the question is; how effective is that process?
Most dental businesses have some sort of funnel for generating leads and converting those leads into patients, but very few have a truly OPTIMISED system that is able to maximise the number of patients while simultaneously reducing the acquisition costs of a new implant patient.
That’s where the implant conversion funnel comes in.
Conversion Funnels Are A Process, Not a One Time Event
A fully optimised conversion funnel is a specifically architected, multi-step, multi-modality campaign that seamlessly leads your cold implant prospects through the different stages of the decision making process and towards the desired outcome.
A well designed implant conversion funnel anticipates each patient objection that needs to be addressed before they will make a decision. It factors in that most people won’t overcome their objections with a single browse of your website, but need time to make their decision.
This requires all types of elements– landing pages, educational pieces, email follow-up, phone calls (staff trained to deal with the calls), consultations, visits to your practice and more to accomplish the ultimate outcome– but the important thing to remember is that it’s a process, not a single event.
Conversion Funnels Are A Process, Not a One Time Event
A fully optimised conversion funnel is a specifically architected, multi-step, multi-modality campaign that seamlessly leads your cold implant prospects through the different stages of the decision making process and towards the desired outcome.
A well designed implant conversion funnel anticipates each patient objection that needs to be addressed before they will make a decision. It factors in that most people won’t overcome their objections with a single browse of your website, but need time to make their decision.
This requires all types of elements– landing pages, educational pieces, email follow-up, phone calls (staff trained to deal with the calls), consultations, visits to your practice and more to accomplish the ultimate outcome– but the important thing to remember is that it’s a process, not a single event.
All That Matters Are Conversions and Sales
You won’t turn the majority of cold implant prospects into leads, or implant leads into patients all at once. On average, about 1% will make a quick decision. The majority want their objections handled first, before they’ll consider taking action. Especially when trying to sell higher-priced dental services.
The purpose of an implant conversion funnel is to create the optimum mechanism for delivering your marketing message. Not a weak marketing message, but one that will leave your prospect believing that you’re the only option for the treatment.
When you achieve this level of convincing with your implant marketing, you increase conversion rates and turn more visitors into leads – in doing so — you’ll the profitability of your advertising will sky rocket.
All That Matters Are Conversions and Sales
You won’t turn the majority of cold implant prospects into leads, or implant leads into patients all at once. On average, about 1% will make a quick decision. The majority want their objections handled first, before they’ll consider taking action. Especially when trying to sell higher-priced dental services.
The purpose of an implant conversion funnel is to create the optimum mechanism for delivering your marketing message. Not a weak marketing message, but one that will leave your prospect believing that you’re the only option for the treatment.
When you achieve this level of convincing with your implant marketing, you increase conversion rates and turn more visitors into leads – in doing so — you’ll the profitability of your advertising will sky rocket.
The Ultimate Dental Implant Marketing Strategy
There are 3 types of conversion funnels, each type has a specific role. With a dental implant funnel, we use an acquisition model. Which means when we design it we are trying to acquire as many new dental implant prospects as possible at a cost that makes it profitable (it won’t work if all your profit is eaten up by the cost of acquiring the patient).
The 5 Stages of The Implant Conversion Funnel
Stage 1: Getting cold traffic to your website
Stage 2: Introduce yourself to cold traffic (Build rapport)
Stage 3: Convert cold traffic into leads
Stage 4: Education is the key to converting your leads
Stage 5: Convert leads into an implant consultation
Stage 2: Introduce yourself to cold traffic (Build rapport)
Stage 3: Convert cold traffic into leads
Stage 4: Education is the key to converting your leads
Stage 5: Convert leads into an implant consultation
The Ultimate Dental Implant Marketing Strategy
There are 3 types of conversion funnels, each type has a specific role. With a dental implant funnel, we use an acquisition model. Which means when we design it we are trying to acquire as many new dental implant prospects as possible at a cost that makes it profitable (it won’t work if all your profit is eaten up by the cost of acquiring the patient).
The 5 Stages of The Implant Conversion Funnel
Stage 1: Getting cold traffic to your website
Stage 2: Introduce yourself to cold traffic (Build rapport)
Stage 3: Convert cold traffic into leads
Stage 4: Education is the key to converting your leads
Stage 5: Convert leads into an implant consultation
Stage 2: Introduce yourself to cold traffic (Build rapport)
Stage 3: Convert cold traffic into leads
Stage 4: Education is the key to converting your leads
Stage 5: Convert leads into an implant consultation
Stage 1: Getting Cold Traffic to Your Website
To get more implant patients and grow your implant business you absolutely need to get more prospects who are interested in the implant treatment, to your website. This mean having to pay for cold traffic. Cold traffic are people who do not know you. And because they don’t know you, they are less likely to buy from you.
Where as hot traffic are your current patients, and these people are much more likely to choose you because you already have a relationship with them. There are many ways to get cold traffic, but one of the best ways to quickly get cold dental implant traffic to your website is with Google pay per click advertising.
Stage 2: Introduce Yourself to Cold Traffic
We don’t try and sell the implant service immediately. It all begins by offering something smaller, but something that has a perceived value to your new visitor.
Why make a smaller offer?
Because trying to convince cold prospects to immediately take action and book an implant treatment is the business equivalent to walking into a bar, introducing yourself to a woman and promptly asking her to get married.
Quite rightly, the conversion rate of that offer is going to be low.
Which is why our initial offer is the equivalent of asking to buy that woman a drink. It’s low risk and the conversion rate is so much higher.
The eventual goal may be to get married — but there’s a process that must follow before the big question is asked.
Stage 3: The Mechanism For Converting Visitors into Leads
So to start with – rather than selling your dental services straight off the bat – we offer them a lead magnet. A Lead Magnet is an irresistible bribe offering a something of value to a prospect in exchange for their contact information. The perfect Lead Magnet will offer tremendous value within five minutes of the opt-in.
The goal of the Lead Magnet is to maximise the number of targeted leads you are getting from the ad campaign or another traffic source, whilst also enabling you to deliver your sales message to the prospect long after they left your website.
Stage 4: Education Builds Trust, Which Increases Sales
The best time to “sell” your dental services is when you have your prospects’ trust. This is where your conversion funnel really sets you apart from the other dentists.
The Lead Magnet is what pulls in between 25% to 35% of your visitors and places them into an automatic email delivery series.
The email series sends a succession of content-rich emails that are delivered over a set period of time to educate your prospects and build up their trust in you, which in turn helps them to choose you.
Stage 5: Convert leads into an implant consultation
Most of your prospects need more time to gather information, research the market, and develop trust in you. The conversion funnel email sequence will overcome all of your prospects’ common objections. They’ll become more acquainted with you and your process.
As they consume your content, they’ll naturally feel more comfortable with you and eventually, they’ll have trust in you. Instead of the typical 1% of people who ready to take action at their first interaction with your website, as much as 10% to 20% of them will be ready to take action now. Because when the relationship with your prospect has developed—and they trust you—they are more likely to buy from you.
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