PPC is arguably the most effective marketing channel for rapidly generating leads and sales for dentists at a low cost. Compared to other marketing channels, PPC can target ‘ready-to-buy’ patients that are in hunt mode for dental services in you location.

If PPC advertising is not a part of your dental marketing strategy, not only are you losing out on patients who are looking for a dentist in your area, but you are also handing market share over to your competitors.

Experience in the dental market is a crucial component of any dental PPC campaign. Every industry is different; what can work in one industry, won’t necessarily work in another. Which is why your PPC campaign should be managed by marketers with experience in dentistry.

Poor management, and not the advertising channel itself, is the reason most PPC campaigns underperform for dentists. PPC for dentists must follow specific protocols, which means having to be managed differently from other industries. This requires specialised strategies that will attract target patients from within your catchment area, while eliminating prospects who are far less likely to choose you. And then once these target patients arrive on your site, you need conversion strategies that turn your dental visitors into patients.

When your dental PPC campaign can achieve these, not only will you get the right people arriving on your website, but your PPC campaign will become a consistent and profitable marketing asset for your business.

Many dentists believe a lack of visitors to their website is the reason for not getting more patients. But driving more traffic to a website that doesn’t convert visitors into patients will not fix the problem. The real problem is not a lack of visitors, the problem is a lack of conversions. In other words, the real problem is a lack of “dental marketing know-how” in turning website visitors into sales, at a rate high enough to earn back the dollars spent on advertising, while also generating a profit.

At Dental Metrics, we specialise in growth strategies that increase the number of patients from your website traffic. When your PPC campaign can increase conversions, you generate more leads and sales from the same amount of traffic and money.

One of the big benefits of PPC for dentists, is its scalability… In other words, you can start small, then as you get more sales, you can invest more to get more back. This flexibility to increase or decrease the volume of traffic is unique to PPC. It’s like having an ‘on-off tap’ that controls the flow of traffic to your site. And when you are working on improving conversion rate too, not only will you get more people to your website, but you also get more patients.

Approximately 55% of the people who are searching for dental services, are people using their mobile phone devices. These days it’s enough to just have a mobile friendly website. Yes the user will be able to view your website on their mobile, but that doesn’t mean they will convert into leads and patients. If your website Isn’t optimised for mobile conversions, then this segment of people who are using mobile, will not convert as well as desktop.

Our conversion strategies can help optimise the user experience for mobile users, so more of the mobile users who see your PPC ads, are likely to convert into patients.

PPC advertising wouldn’t be as effective for dentists if it weren’t for the geo targeting capabilities. The more targeted your advertising can be, the more likely it will be profitable. This is one of the unwritten laws of advertising.

This means we can showcase your dental practice so that it only appears within specific area codes. Preventing people from outside of these area codes, and who are statistically unlikely to ever become your patient, from clicking on your ads. And instead, we focus your entire ad budget on your most targeted patients.